The Utah Festival Opera & Musical Theatre starts its season by breaking records

The Utah Festival Opera & Musical Theatre began selling single tickets on April 7th for its 22nd season and broke its record for sales in one day.
“We had our biggest sale on the 7th,” said Michael Ballam, the founding general director of the Festival. “I think Nancy told me that we sold $30,000 in tickets in one day.”
According to Gary Griffin, the managing director of the Festival, that is double of what it has done in the past and attributed it to their lineup for its 2014-2015 season.
“We thought ‘Les Mis’ would be a runaway but it’s all of them,“ Griffin said. “All of them are doing quite well.”
Ballam agreed with Griffin and said that they had hoped that by delaying single ticket sales by one month people would purchase subscriptions.
“We wanted to incentivize that to happen because we’d really like them to see everything we do, not just one of the shows.”